National Lottery Super Lotto + “The Boxer”
An inspiring, touching spot created for the National Lottery is a must-see ad that reminds us all that if you work hard, dreams do come true.
Every unique company deserves unique branding. Scrivas provides scribe services to all types of medical establishments. Experts at digitally capturing all minutes of a patients visit with a physician, it only made sense to create a modern representation of an ink blot to make their brand stand out.
With vivid colors and modern design, Scrivas’ branding is sure to make an impact wherever it is displayed. Whether it’s the new interactive website we created for them or a simple business card, their brand is one you won’t soon forget.
How do you create consumer appeal for an up and coming international company passionate about their jewelry products? You go through a professional rebranding process.
Imagery’s objective was to update the Forever Crystals brand by designing a contemporary identity system that visually identifies with their history and connects with their core mission. We wanted the new brand to be approachable, to garner mass-market interest, driving traffic online or through its retail locations.
It’s a Home Run!
Four Reasons To Prioritize Branding When Building Your Business
Even in the early stages of starting a business, building a brand should not be overlooked. If forgotten, you will find that you may have difficulty engaging with customers and fostering loyalty later on. A brand is not just a logo; each part serves as a chapter to your story, and you will want to convey that message in a concise and professional manner.
Throughout my career, I have been fortunate enough to spend much of my time mastering branding in a variety of fields. From musicians to fashion labels to athletes, each has their own identity and purpose. But across industries, all of these professionals have one thing in common: They want their brands to be extensions of their goals and visions.
Gulfstream Park 3D Animation
While working with Gulfstream Park on new campaign initiatives for 2017, we came up with a creative idea… Our concept was to bring their Pegasus logo to life as a branding vehicle that will drive a longer impression on prospects through the many marketing and digital channels available today.
After receiving approval for development, our idea took our process of creation to a full character animation. By no means was this an easy feat.
Our creative team had to custom create real life organic movements (step by step) on how a Pegasus horse runs, walks and flaps their wings. All of this while keeping in-tuned with the brand characteristics of the original logo. The final results are just awesome!
Every once in a while someone comes up with a new product with the potential to change an industry and people’s lives. In this case, the client approached Imagery with branding requirements for a new device that can save consumers an average of 40% monthly on their water bills. That is significant savings not just for residential markets but also for commercial applications.
Excited to launch the new product, Imagery immediately went to work developing a unique brand that encompasses the product’s features and value proposition. Imagery was tasked with the naming exercise, brand identity, marketing communications, brand packaging and website design and development. Although still in the works, everyone loves the creative progress and the prospective for Waterprofit once it hits the general market in 2017.
The digital age is upon us and consumers can now interact and be a part of how businesses run their marketing agendas. Outside of the U.S., traditional marketing still has a strong presence and in some International countries, changing behavior on how businesses reach consumers is a slow process. Education is key. Digital vernacular can be a threat and a learning curve for most who prefer traditional mediums.
Listen to radio spot:
Advertising is complicated and difficult to explain
My wife and I recently had dinner with my 8-year-old son and his friend. We asked my son’s friend what his parents do for a living, and he knew—I mean, he really knew.
He not only told us his dad is a surgeon, but what kind of surgeon, the surgeries he performs, and the instruments he uses during his procedures. Our jaws went slack. This kid not only understood his father’s trade but also how to explain it clearly and articulately to others.
I turned to my son and said, “Do you know what daddy does?”
He answered confidently: “advertising.”
I smiled at my wife as if our little boy just completed a tumbling double-half layout, complete with a full twist. I looked back at our son and said, “Go on…” but that’s where his knowledge ended.
He looked down, then back up at me sheepishly and mumbled the words, “Something to do with TV and the Internet?”
That’s as good as a lot of us could do. Advertising is more complicated than ever before and thus quite difficult to explain to our clients, let alone to an 8-year-old. That’s when I told him this story:
This summer, I meandered into a shop in Montauk. The owner was in the back of the store making jewelry in front of a glass case full of silver ornaments and charms she created. Each was meant to dangle from a necklace or bracelet.
I don’t wear any jewelry beyond my wedding ring and a durable plastic watch but I recently had a birthday and found myself interested in buying something meaningful to wear around my neck and close to my heart. I looked at dog tags, sailing anchors, hearts, coins, bullets, tusks, locks and lockets, but none appealed to me. Each charm represented something different but none of them told my story.
I kept coming back to a small silver ring in the glass case. There wasn’t anything ornate about it but it was beautiful—simple and raw. I’m not sure why I was drawn to it but I couldn’t take my eyes off it.
I finally asked the shop owner to tell me the story of the ring. She looked at me, head half cocked, and said, “Story?”
I said, “What does it mean?”
“Oh…” she said, “Nothing—it’s a ring.”
I told her I really liked the ring but I can’t hang something devoid of meaning around my neck and close to my heart. It needed a story, some significance.
She said, “I’m not sure what to tell you.”
Dejected, I began to walk towards the door, when she said, “Wait…rings are symbols of the circle of life, of the connections we make and keep with us.”
Without hesitation, I pivoted in her direction and said, “Yes…perfect…the circle of life…yes! How much do I owe you?” That was something I could put around my neck. Now, when I looked at this ring, I instantly thought of my wife and children, my parents, and my brother. In a fraction of a second, this small piece of silver symbolized the single most important aspect of my life —my family.
You see, in advertising, we’re in the business of telling stories, uncovering meaning and infusing symbolism where none exists. Often times, our job is writing the backstory, the mythology, and helping people connect with brands, products, causes and issues in ways they never envisioned.
My son looked at the ring around my neck. I wondered if the friend would go back home and say, “I have no idea what his dad does for a living.”
“You got it?” I said.
My son nodded. “Yep, and I think I want to be a surgeon.”
Desktop and Mobile Ad Revenue Surpasses TV for the First Time
Digital advertising saw $72.5 billion revenue in 2016, a 22% upswing from the previous year.
Step aside, TV and desktop: Digital advertising revenue surged nearly 22% to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015, the Interactive Advertising Bureau said Thursday in a report prepared by PricewaterhouseCoopers.
Although it marks eight consecutive record breaking years, the IAB’s report represents the first time mobile has overtaken desktop spending, and the first time digital as a whole has passed TV ad spend.
Here are five takeaways from this year’s report. Read More
Robinsons’ baby grows up in 60 secs
One of the freakiest but fun ads published this year gives true meaning to the circle of life:
We open on a mom, dad and baby boy. But within seconds, he’s always getting bigger and bigger, and trying to run away from them.