Visual Data Solutions Identity
Client: Visual Data Solutions
Date: August 2014
Lifting your brand sometimes just requires taking a leap of faith. In the case of VDS, an engineering company specializing in digital applications, Visual Data Solutions wanted their identity to reflect their expertise as leaders in the software development industry.
Enter Imagery. Taking into consideration some of the old brand attributes for inspiration, we emphasized and modernized their logotype and really focused our attention to the development of an iconic trademark. We wanted to incorporate spectral colors for the “Visual” part in the name, and we also wanted a graphic with movement to communicate “Data” travel. Lastly, we needed to bring the icon together by incorporating the letters V and D, which we contoured, fused into a striking contemporary design.
The end-result is award winning.