Xtra Airways Branding
Client: XTRA Airways
Imagery was tasked with developing the identity of the carrier, as well as a number of other applications including advertising, aircraft livery, environments, and directional signage.
Our inspiration for creating a simplified identity was focused on the angular stroke of the letter A that would combine Xtra-Airways into a one word graphical logo. This idea streamlined their corporate image and branding initiatives by suggesting professionalism and quality of “Xtra” services.